新西兰养老院的经营模式令人吃惊
新西兰是一个高福利的国家,虽然人们生活没有负担,但是国家要面对的问题也很严峻,那就是新西兰预计未来 30 年,75 岁的老人会高达 73 万人(新西兰人口约 470 万),这也会不断增加社会的压力。于是,养老设施,也成了许多商人投资的一个方向。这也让新西兰的养老院,变得越来越豪华,简直成了老人们的天堂!其中最让人羡慕的就是 Ryman Healthcare(莱曼健康)建的那些养老院了。
New Zealand is a high welfare state, although people living without the burden, but the country to face the problem is very serious, is that New Zealand is expected in the next 30 years, the 75 year old will be as high as 730 thousand (New Zealand population of about 4 million 700 thousand), it will continue to increase the pressure of society. As a result, the pension facilities have become a direction for many businessmen to invest. This also makes New Zealand's nursing home become more luxurious, just become the old people's paradise! One of the most enviable is the nursing home built by Ryman Healthcare (Lehmann health).
Ryman Healthcare 是一个养老院经营公司,过去几年在新西兰建了很多养老院。他们的养老院不仅设施一流,医疗和看护水平也是一流。他们的养老院,聘请的都是超级专业的看护以及多年工作经验的医生团队,而且都和附近的医院有直接对接,如果老人有了任何问题,可以保证第一时间有最好的医疗待遇。
Ryman Healthcare is a nursing home management company that has built many nursing homes in New Zealand in the past few years. Their nursing home is not only first-rate, but also first-class in medical and nursing care. Their homes are hired, nursing and super professional years of work experience in the team of doctors, but also and nearby hospitals have direct docking, if they had any questions, can ensure that the first time to have the best medical treatment.
Ryman Healthcare的养老院,堪比那些旅游度假山村。但这还不是最牛逼的,最牛逼的是他们的经营模式,他们的经营模式才算独树一帜。
Ryman Healthcare's nursing homes are comparable to those of tourist holiday villages. But this is not the most demanding, the most pressing is their business model, their business model is unique.
Ryman Healthcare 一共经营着27 家这样的养老院,分部在新西兰的各个地区。他们目前只对70 岁以上的老人开放,如果你不到70岁,就算再有钱,也不可以住进去。
Ryman Healthcare operates 27 such nursing homes, with branches in all parts of new zealand. They are only open to people over the age of 70, and if you are under 70, you can't live in it if you have any more money.
他们经营模式是这样的:先找银行贷款,建养老院,然后建好后向老人卖居住权,居住权会比该城市永久产权的房子便宜很多,然后居住的老人按每年 2.5% 的比例交管理费,等老人不住了,或者离开了,这笔钱会再返还给老人。
Their business model is this: go to bank loans, the construction of a nursing home, and then built after the old man sells to the residence, residence will be much cheaper than the city of permanent house property, and the elderly living at a rate of 2.5% per year to pay management fees, such as the elderly do not live, or leave, the money would be and then returned to the old man.
举个例子吧。假设奥克兰市场上那个区域的平均房价是 100 万新西兰元,那么他们的居住权有可能卖50 万新西兰元,老人入住时候交纳50 万新西兰元,居住 10 年后离开,公司退给老人 37.5 万新西兰元。
Let me give you an example. Assuming the average housing prices in Oakland on the market in that region is 1 million New Zealand dollars, so their residence rights are likely to sell 500 thousand New Zealand dollars, when the elderly pay 500 thousand New Zealand dollars, lived 10 years after leaving the company back to the old 375 thousand New Zealand dollars.
当他们建起了一个很奢华的养老院,卖掉了居住权后,他们可以用这些钱很快的还掉银行贷款,并且去建新的养老院。而这个养老院的人,在搬出去之后,会有新的人搬进来,来补上这个经营权的资金,而居住权每年都是会随着该城市房地产价格而变动,比如之前搬进来的人的居住权是 50 万新西兰元,过了几年,搬进来的人居住权就是 70 万新西兰元了,因此,他们的资金池里永远有这么一大笔钱。
When they set up a luxurious nursing home and sold their homes, they could use the money quickly to pay off their bank loans and build new homes for the aged. The people in nursing homes, after moving out, there will be new people to move in, the right to operate the funds to fill, and residence every year may vary with the city real estate prices, such as the right to live before moving in the New Zealand is 500 thousand yuan, after a few years. Move in to people living right is 700 thousand New Zealand dollars, therefore, the pool of funds in their will always have such a large sum of money.
奥克兰最近几年的房价一直在涨,而他们的居住权也一直在涨,但他们的居住权永远会和市场房价保持一定的比例,让老人不用负担很多钱,就可以住进来,既让老人感到轻松,也能从中盈利。
In recent years Oakland's housing prices have been rising, and their living rights have been rising, but the right to live their market prices and will always maintain a certain proportion, so that the elderly without a lot of money, you can live in, not only make the elderly feel relaxed, can also profit from.
这个养老院的 CEO 也成为了2014 年全新西兰最佳 CEO 呢,2015年也被提名了,并且这个养老院还是个上市公司,该公司还给所有该公司的员工提供无息贷款,让他们去买自己养老院的股票,最终做到了公司的员工全民持股,公司分红政策也非常稳定,每年“实现利润 " 的 50% 派息,剩下的钱去开发新的度假村。这样,整个公司员工都可以享受到了和股东一样的利益了。
The nursing home CEO has become the best New Zealand 2014 CEO, 2015 was also nominated, and the nursing home is a listed company, the company returned to all employees of the company to provide interest free loans, allowing them to buy their own homes in stock, finally did the company's employees nationwide stock dividends the policy is also very stable, the annual profit of "50% dividend, the rest of the money to develop new resorts. In this way, the entire company employees can enjoy the same interests as the shareholders.